The goal was to establish a framework for campaigns during summer 2019 that captured the spirit of the season and closed the gap between offsite and onsite messaging. We interpreted the offsite concept by Jung Von Matt to create an onsite atmosphere that brought eBay’s 20th anniversary in Germany to life. The concept aimed to connect with our customers emotionally by inviting them to celebrate the occasion with us. We chose a bright and cheerful colour palette and playful design to promote a joyful atmosphere and make the campaign stand out as a highlight on the website.
20th Birthday
In the top animation you can see an ornamental confetti pattern we developed to help symbolise and differentiate the 20th birthday campaigns apart from day to day business. The bottom animation shows some of the creatives we worked on during the birthday phase.
This animation shows our process when we started working on a creative concept. First we photographed the mascot, then created a colour-guide and in the end worked on the confetti pattern that could be used to bring more of a celebratory feeling to the website.
We were also asked to come up with a clean and striking packaging design that eBay could provide their sellers with. The message needed to be short and to the point. From time to time I still receive one of these packaging boxes when I order something on eBay.
In addition to all onsite banners we also got the chance to create some designs that were used on the side of trucks. The goal was to get people everywhere to celebrate with eBay and find something for themselves that makes them happy. It was great seeing these on the streets in the summer of 2019.