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Our goal for this campaign was to motivate one of eBay's most important user groups – the Family Man – to make eBay their No.1 shopping destination and get them to sign up for eBay Plus to additionally save money on deals. Fast, easy and straightforward.
Family Man Promotion
I designed these animations to show the client how their landing page would look like and how we could use the fluorescent tube-effect to make the designs more captivating and appealing.
This animation shows the promotion's user flow. From an initial email, the user proceeds either to eBay's homepage with a promotional banner in the top carousel for the Family Man program, or directly to the eBay Plus landing page.
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